Shanxi Xinghuacun Fen Wine Factory (SH:600809) Xin Lang Cai Jing·2025-10-16 04:13Core Viewpoint - The global launch event of the "Five Kilns" series by Fenjiu Group marks a significant milestone in promoting Chinese liquor and ceramic culture on the world stage, emphasizing the brand's "living culture" strategy [1][3]. Group 1: Cultural Significance - The collaboration features renowned representatives of traditional ceramic craftsmanship, highlighting the integration of liquor and ceramic culture [3]. - Fenjiu's marketing director emphasized that the "Five Kilns" series is not just a product but a cultural symbol, aiming to elevate liquor from a consumer good to a cultural carrier [3][5]. - The event showcases the innovative exploration of "intangible cultural heritage + intangible cultural heritage," reflecting contemporary expressions of Chinese cultural confidence [3]. Group 2: Strategic Partnerships - The event included academic discussions on the strategic value of traditional craftsmanship collaboration, enhancing the brand's cultural empowerment [5]. - A partnership with JD.com was announced to promote the "Five Kilns" series through online and offline channels, aiming to reach global high-end consumer markets [5]. - The collaboration is seen as a new paradigm for the liquor industry, providing an innovative model for cross-industry cultural integration [5]. Group 3: Global Impact - Fenjiu is positioned to write a contemporary legend of Eastern civilization amid globalization, aiming to shine brightly in the global cultural landscape [8].