天猫双11发布预售首日成绩单 35个品牌成交破亿元

Core Insights - The 2025 Tmall Double 11 pre-sale commenced on October 15, marking the first Double 11 after Taobao's upgrade to a large consumption platform [1] - Tmall reported that in the first hour, 35 brands achieved sales exceeding 100 million yuan, and 1,802 brands saw their sales double compared to the previous year [1] - The number of brands exceeding 100 million yuan in sales, the number of brands with doubled sales, and the number of active users all surpassed the same period last year [1]