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继百万订单后,海尔三筒洗衣机在广交会又获外商青睐

Core Insights - The 138th China Import and Export Fair showcased Haier's AI-driven washing machine, which became a focal point for attendees and attracted international buyers [1] - The Haier three-tub washing machine has demonstrated strong market performance, with nearly 200,000 units delivered since its launch in April, and close to one million orders received at the IFA exhibition in September [1][2] - The product's design and functionality are centered around user needs, featuring a unique three-tub design that allows for efficient washing of different clothing types simultaneously, saving approximately 50% of washing time [1] Product Innovation - Haier's product innovation is rooted in localized research and development, integrating resources from ten global R&D centers to meet diverse user demands [2] - The three-tub washing machine's development involved collaboration with over 100 external partners to enhance product functionality [2] - Previous models, such as the Haier X11 washing machine, have also achieved significant market success and international recognition, further establishing Haier's presence in high-end markets [2] Global Expansion - The three-tub washing machine is set to enter European and Middle Eastern markets, reinforcing Haier's global strategy [2] - Differentiated innovative products like the three-tub and X11 washing machines are expected to enhance user experience and solidify Haier's leading position in the global market [2]