M5芯片来了，苹果自研芯片正在大规模“上新”

Core Insights - Apple has launched a series of new products including the M5 chip, MacBook Pro, iPad Pro, and Vision Pro, with pre-orders starting on October 17 and sales beginning on October 22 [2][3] Product Updates - The new MacBook Pro, iPad Pro, and Vision Pro are equipped with the M5 chip, which shows significant improvements in AI performance compared to the previous M4 chip [2][3] - The M5 chip utilizes a third-generation 3nm process, with GPU AI peak computing performance exceeding M4 by over 4 times and overall graphics performance improving by up to 45% [2][3] - The M5 chip features a next-generation 10-core GPU, with each core having a neural accelerator [2][3] Performance Enhancements - The Vision Pro and iPad Pro with the M5 chip have improved performance, with the Vision Pro's pixel rendering on micro-OLED displays increasing by 10% and refresh rates reaching up to 120Hz [3] - The AI performance of the iPad Pro has increased by up to 3.5 times compared to the M4 chip, and 3D rendering speed has improved by up to 1.5 times [3] Chip Development Strategy - Apple continues to enhance its chip capabilities, including the M series and the introduction of R1, N1, and C1X chips [4] - The R1 chip is responsible for data transmission in the upcoming Vision Pro, while the N1 chip is used in the new iPad Pro [4] - Apple has made significant strides in developing its own 5G baseband chips, with the C1 chip debuting in the iPhone 16e and the C1X chip used in the updated iPad Pro, resulting in a 50% increase in cellular data transmission speed compared to the M4 iPad Pro [4] Market Engagement - The launch of new products coincides with CEO Tim Cook's visit to China, where he engaged with local businesses and government officials to strengthen Apple's presence in the Chinese market [5] - Cook's discussions with Chinese officials focused on Apple's business development in China and collaboration in the electronic information sector [5]