Guan Cha Zhe Wang·2025-10-16 06:29Core Viewpoint - Major food delivery platforms in China, including JD.com, Ele.me, and Meituan, are piloting the cancellation of penalties for delivery riders who exceed time limits, shifting towards a service score management system to promote positive incentives instead of punitive measures [1][3][4] Group 1: JD.com Initiatives - JD.com has announced the cancellation of order delay penalties in 25 cities, including Shenzhen and Wuhan, replacing it with a "service score" management mechanism [1] - The new system deducts service points based on the delay interval instead of cash penalties, aiming to encourage better service through positive reinforcement [1] - Additional measures to enhance rider experience include extra subsidies during adverse weather, a care fund for riders' children, and improved insurance coverage [1] Group 2: Ele.me Developments - Ele.me is also testing a new service score system to replace the penalty for delivery delays, currently being piloted in cities like Nantong and Changzhou [1] - The platform aims to implement a system where riders can earn more based on their performance, with plans to expand this initiative to more cities by October [1] - Ele.me has announced plans to provide nationwide coverage for delivery riders' pension and medical insurance subsidies by the end of 2025 [1] Group 3: Meituan's Approach - Meituan plans to fully eliminate penalties for delivery delays by the end of 2025, having already tested a system that rewards timely deliveries and penalizes delays in 22 cities [3] - The company has introduced features allowing riders to evaluate and block problematic customers, enhancing rider autonomy and safety [3] - Meituan's management strategy is shifting from punitive measures to a more supportive and scientifically-based approach to rider management [3] Group 4: Regulatory Context - The State Administration for Market Regulation has proposed guidelines indicating that platforms should not primarily use financial penalties for delivery delays, advocating for alternative management methods [4]