餐饮业的尽头，是“全天候营业”

Core Insights - The boundaries of brand operations are becoming increasingly blurred, with various sectors overlapping in product offerings [1] - Companies are diversifying their product lines to maintain revenue stability and growth amid intensified competition and declining foot traffic [4] Industry Trends - Companies like Luckin Coffee are introducing new products such as milk tea, while traditional tea shops are venturing into coffee sales [2] - Convenience stores and supermarkets are expanding their food offerings, allowing customers to have meals in places previously not associated with dining [3] Growth Strategies - Market penetration involves increasing the density of existing products in existing markets, exemplified by Mixue Ice City expanding its store count [7] - Market development refers to introducing existing products into new markets, as seen with Haidilao opening locations in Singapore [8] - Product extension is when companies introduce new products to existing markets, such as Atour selling pillows [9] - Diversification involves launching new products in new markets, illustrated by Jiumaojiu's success with Guizhou red sour soup noodles at Sam's Club [10] Seasonal Demand Management - The restaurant industry focuses on eliminating off-peak seasons by introducing products that cater to different times of the day [11] - For instance, tea shops promote coffee to attract morning customers, while coffee shops may offer tea to boost afternoon sales [12][13] - Restaurants like Hanxiangfu adapt their menus to include lunch options to attract customers during typically slow hours [15]