AI越流行，广告人越应该当网红

Core Insights - The article discusses the decline of the personal brand (IP) of entrepreneurs, particularly in the advertising industry, suggesting that the focus should shift from entrepreneurs to advertising professionals [2][3][4]. Group 1: Industry Trends - The advertising industry is undergoing significant changes, with traditional 4A agencies fading and individual IPs becoming central to client relationships [20][21]. - Many advertising professionals are transitioning to freelance work, seeking more control over their careers, but this often leads to confusion and anxiety about the future [6][7][10]. - The importance of building personal brands is emphasized, as trust and influence are crucial for long-term success in the industry [12][13][30]. Group 2: The Role of Personal Branding - The article highlights that personal branding allows advertising professionals to differentiate themselves and attract clients based on their unique perspectives and methodologies [13][30]. - It argues that the advertising industry values individual creativity and expression, which is often more impactful than standardized processes [73][75]. - The historical context of advertising shows that many successful agencies were built around the names of their founders, indicating the importance of personal branding in establishing trust and credibility [52][54][56]. Group 3: Challenges and Opportunities - The rise of AI in content creation poses a challenge to advertising professionals, as efficiency becomes a primary focus, potentially diminishing the value of individual creativity [76][79]. - However, the article posits that in an AI-driven environment, the unique judgment, style, and expression of individuals will become increasingly valuable, creating a competitive edge [81][85]. - The call to action for advertising professionals is to embrace personal branding not just for fame or profit, but as a strategic move to secure their place in the evolving industry landscape [88].