“从头假到脚”的美女主播，被全网喊话“赶快消失”

Core Points - The rise of AI-generated digital hosts in the fashion live-streaming industry has led to concerns about authenticity and consumer trust [4][21][32] - Consumers are increasingly frustrated with the disconnect between live-streamed presentations and the actual products received, exacerbated by the use of virtual hosts [5][36][56] Group 1: AI Hosts in Fashion Live-Streaming - AI-generated digital hosts have infiltrated fashion live-streaming, raising questions about the authenticity of the shopping experience [4][21] - Many well-known fashion brands have adopted virtual hosts, often without consumers noticing the subtle indications of AI involvement [22][24] - The ability of AI hosts to operate continuously without breaks makes them appealing to brands seeking to maximize live-streaming hours [26][27] Group 2: Consumer Experience and Expectations - Consumers expect a realistic shopping experience akin to physical stores, where live hosts provide detailed product insights and personal interactions [38][52] - The lack of genuine interaction and emotional connection from AI hosts leads to dissatisfaction among consumers who value the human touch in shopping [57] - Many consumers feel that the introduction of AI hosts has diminished the quality of product representation, making it harder to find satisfactory clothing [36][56] Group 3: Economic Implications for Brands - The cost-effectiveness of AI hosts is significant, with reports indicating that AI-generated content can reduce visual content production costs by over 90% [48] - AI hosts can generate substantial sales, achieving up to 70% of the sales volume of human hosts while costing less than 10% of their expenses [28][30] - The shift towards AI in live-streaming reflects a broader trend in the fashion industry towards efficiency and cost reduction, often at the expense of consumer experience [55]