降薪背后：直营战略受挫，匹克转型深水区承压

Core Viewpoint - The company has implemented a temporary salary reduction as a short-term strategy to ensure job security and promote development amid challenging market conditions [1][2]. Group 1: Salary Reduction Response - The salary adjustment is a difficult decision made after careful evaluation, aimed at maintaining long-term stability and avoiding layoffs [1]. - The management has communicated with employees and received understanding from most, while remaining open to feedback from those who disagree [1]. Group 2: Employee Reactions - Some employees expressed dissatisfaction with the lack of prior consultation before the salary cuts and the handling of feedback [2]. - Reports indicate that the salary cuts, which can reach up to 50%, exceed what many employees can bear, especially given the already non-competitive salary levels in the industry [2]. Group 3: Company Performance and Strategy - The company has faced significant losses in its direct sales segment, accumulating over 130 million yuan from January to July, and has had to divest three subsidiaries [2]. - Despite the challenges, the company remains optimistic about the future of the sports goods industry and has introduced employee care programs, promising to reward sacrifices made during this period when conditions improve [2][3]. Group 4: Strategic Challenges - The shift towards a direct sales model, which requires high operational capabilities and bears all costs, has revealed the company's struggles during its strategic transformation [3]. - The ability of the company to navigate these challenges will depend on its capacity to convert temporary cost-cutting measures into opportunities for deeper reform and improved operational efficiency [3].