用刀片电池连接世界 比亚迪商用车深化欧洲本地化战略

Core Viewpoint - BYD showcased three new models based on the e-BUS platform 3.0 at the World Bus Expo in Brussels, indicating a comprehensive product matrix tailored to the European bus market's diverse needs [2][3] Group 1: Product Development and Market Strategy - BYD has developed a "full family bucket" product lineup to meet the varied demands of the European bus market, which requires precise market insights and a comprehensive product layout [3] - The transition of BYD's electric buses from "impossible" to "leader" in the market took 17 years, evolving from a single model to a diverse product range that meets specific market needs [3] - The e-BUS platform has evolved through three stages: 1.0 focused on safety and reliability, 2.0 enhanced component integration and efficiency, and 3.0 standardized blade battery chassis for smarter vehicle features [3][4] Group 2: Modularization and Customization - The e-BUS platform 3.0 emphasizes modularization, allowing BYD to offer both low-floor and high-floor models, thus catering to different market segments and applications [4] - This modular approach enables the matching of the most suitable electric bus models to specific routes, enhancing operational efficiency [4] Group 3: Localized Innovation and Market Presence - BYD has established a strong presence in the European bus market, with over 60% market share in London and more than 7,000 electric buses operating across 160 cities in 26 countries [5] - The company has accumulated over 640 million kilometers in total driving distance and reduced CO2 emissions by over 700,000 tons in Europe [5] - Localized production and service are key to BYD's strategy, with expansions in Hungary and the establishment of a battery maintenance center in London to enhance service capabilities [5][6] Group 4: Future Growth and Sustainability - The expansion of the electric bus factory in Hungary will increase production capacity to over 1,000 buses and trucks annually, creating hundreds of local jobs [6] - BYD's commitment to self-research and long-term strategies has transformed its commercial vehicle capabilities in Europe, supporting the green transition and sustainable development of transportation [6]