Core Insights - Budweiser Group's CEO Michel Doukeris participated in the 37th Shanghai International Business Leaders Advisory Council (IBLAC), emphasizing the company's commitment to contributing to Shanghai's international urban development and the night economy [1][2] Group 1: Company Strategy - Budweiser Group has introduced the "Tomorrowland" electronic music festival to Shanghai, marking its first indoor version in Asia, scheduled for November 2025 [2] - The company has established nearly 30 breweries across China since entering the market in 1984, with over 50 brands including Budweiser, Harbin, and Corona, laying a solid market foundation [2] - Budweiser Group aims to deepen its premium strategy and leverage the growth of the night economy to seize broader opportunities in the Chinese market [2] Group 2: Night Economy Development - The active development of the night economy is a key indicator of a city's modernization and vitality, with Shanghai leading in this area [1] - Doukeris highlighted the alignment of goals between Shanghai and Budweiser Group in promoting the night economy, proposing a systematic plan that combines global perspectives with local practices [1] - Budweiser Group plans to enhance its contributions to Shanghai's night economy by introducing iconic IPs and sharing international experiences [1]
百威集团CEO邓明潇:为上海夜间经济发展建言献策