BABA(US:BABA) Xin Lang Ke Ji·2025-10-16 07:56Core Insights - This year's Tmall Double 11 event will have the largest investment in history, with a total of 50 billion yuan in consumer vouchers to subsidize users [2] - The event marks the 17th Tmall Double 11 and is characterized as the first Double 11 in the era of big consumption, the first fully AI-integrated Double 11, and the first to have full participation from Tmall Flash Sale [2] - Tmall's president, Jia Luo, emphasized the intersection of AI and big consumption as a historical opportunity, focusing on upgrading product capabilities through AI and algorithms to enhance brand efficiency and user engagement [2] Investment and Promotions - The consumer vouchers can be used not only for Tmall products but also for brand products available on Tmall Flash Sale, enhancing the shopping experience [2] - The pre-sale for the most favorable Tmall Double 11 of the year has already begun, with the official sale starting on October 20 at 8 PM [2]