每天1.2亿人发朋友圈，为何你却感觉“无人分享”？

Core Insights - The article discusses the current state of WeChat Moments, revealing that 120 million users still share content daily, indicating that the platform remains a vital social space in China despite perceptions of inactivity [3][4]. User Engagement - Daily, 780 million users access Moments, with 120 million actively sharing content, demonstrating that the platform is far from "dying" [3]. - The feeling of fewer posts is attributed to the "information cocoon" effect, where increased friend numbers dilute the content shared [4]. Changes in Sharing Behavior - Users are now more selective about what to share due to the presence of colleagues, family, and acquaintances, leading to a more curated sharing experience [5]. - The absence of visitor tracking and editing features reflects WeChat's understanding of social pressures, aiming to reduce the burden on users [5]. Product Philosophy - WeChat maintains that Moments should serve as a genuine record of life rather than a platform for performance, emphasizing authenticity over perfection [6]. - The decision to not recycle inactive accounts shows a commitment to preserving memories for the deceased, allowing friends and family to revisit shared moments [5]. Future Considerations - The article suggests that users should return to the essence of sharing, focusing on genuine connections rather than external validation, to revitalize the platform [6].