“蜀里安逸”消费品牌引领能级跃升！四川消费市场连续四年年均增长7.4%，总量跃居全国第五

Core Insights - Sichuan Province has implemented a series of policies and activities to drive consumption growth, achieving an average annual growth rate of 7.4% over the past four years, surpassing the national average by 2 percentage points, and ranking fifth in total consumption nationwide [1][3] Policy and Initiatives - Key policies include the "Three Products and One Creation" initiative to enhance consumption quality and the support for Chengdu to become an international consumption center [1] - Major events such as the China (Sichuan) International Panda Consumption Festival and the "Delicious Sichuan" dining event have been successfully held, alongside the creation of 120 new consumption scenarios [1][4] Consumer Trends - The steady increase in large-scale consumption, particularly in the replacement of old products, has been crucial, with over 13.27 billion yuan in consumption driven by the replacement of 13.19 million units of automobiles and home appliances this year [3] - The electric vehicle market has seen explosive growth, with ownership rising from 170,000 at the end of 2020 to over 1.8 million, a nearly tenfold increase [3] Service Sector Development - Legislative efforts, such as the "Sichuan Province Promotion of Sichuan Cuisine Development Regulations," have positioned Sichuan as the second province in China to legislate for a local cuisine [4] - The "Tianfu Three Famous" brand cultivation project has recognized 116 provincial famous dishes and 100 chefs, with a target for restaurant revenue to account for 14% of total retail sales by 2024, exceeding the national average by 2.4 percentage points [4] Digital Transformation - The growth of e-commerce and new retail formats, such as live streaming and instant retail, has been significant, with an average annual growth of 10.6% in online retail sales during the "14th Five-Year Plan" period [5] - Sichuan has established seven national e-commerce demonstration bases and 13 provincial new business format bases, contributing to a robust industrial ecosystem [5] Urban and Rural Consumption Coordination - The strategy of enhancing urban quality while addressing rural shortcomings has led to the establishment of over 500 commercial centers in county towns and more than 11,000 convenience stores in villages [5] - Investment of 920 million yuan has been made to support commercial construction in underdeveloped areas, improving the overall consumption network [5] Future Outlook - The focus will remain on boosting consumption as a priority for economic work, with plans to introduce more policies and activities to enrich supply and enhance quality [5]