Core Insights - The event marked the launch of a high-speed train named after the brand "Fish Talk," symbolizing a significant milestone in brand upgrading for Guangdong Fast Fish Group, a pioneer in the Chinese boneless black fish fillet industry [1][3] - The brand "Fish Talk" aims to become a staple in modern households, focusing on convenience and quality in meal preparation [5] Company Overview - Guangdong Fast Fish Group is recognized for its full supply chain advantage, from ecological fish farming to the dining table, emphasizing the convenience of its products, which require no washing, marinating, or seasoning [7][8] - The company has received multiple certifications, including "Food Safety Trusted Enterprise," and adheres to international food safety standards such as ISO22000 and HACCP, ensuring product quality and safety [10] Product Offering - "Fish Talk" specializes in boneless black fish fillets and seasoned fish strips, designed to meet the dietary needs of busy professionals and new parents, allowing them to prepare restaurant-quality meals easily [8] - The brand employs innovative fresh-lock packaging technology and a nationwide smart cold chain network to maintain product freshness from production to home [8] Market Positioning - The collaboration with high-speed rail signifies a strategic move to connect urban and rural areas, enhancing the brand's visibility and emotional resonance with consumers [12] - The brand's commitment to quality and speed aligns with the reputation of Chinese high-speed rail, aiming to become the preferred choice for home-cooked sour fish dishes [12]
乘高铁 品鲜味 “百香顺·鱼想说”冠名高铁今日首发，开启鲜味之旅
Zhong Guo Shi Pin Wang·2025-10-16 08:03