10个品牌在速卖通的销量已超亚马逊：成本比亚马逊便宜一半

Core Insights - AliExpress has launched the "Super Brand Going Global Plan" in September, leading to a shift of inventory from Amazon to AliExpress by several brands, with at least 10 brands achieving higher global sales on AliExpress than on Amazon in October [1][3] - Brands are finding significant cost advantages on AliExpress, with one seller noting that costs have dropped from $30 to $15 for every $100 earned compared to Amazon [1] - The upcoming overseas Double 11 event on AliExpress will run from November 8 to December 3, providing a month-long opportunity for business growth [3] Competitive Landscape - The move by AliExpress signals a direct competition with Amazon for mid-to-high-end brands, addressing the challenges domestic brands face on platforms like Amazon [4] - The global trade environment's volatility necessitates more flexible platform strategies for brands [5] Growth and Brand Development - AliExpress is emerging as a "second home" for brands going global, with a 70% year-on-year increase in new brands and over 500 brands doubling their sales [6] - The platform is experiencing a shift towards higher-priced goods, with local stock models achieving 30%-40% GMV in some countries, indicating a focus on brand building [7] Brand Trust and Marketing Strategies - AliExpress aims to enhance brand visibility and memorability through initiatives like the Brand+ channel, which includes genuine product certification and promotional events [8] - The platform's combination of cost advantages, support for brands, and clear growth signals is attracting more sellers to shift their focus towards AliExpress [9]