天猫“双11”首次全面落地AI

Core Insights - This year's "Double 11" marks the first major consumer era and the first fully AI-integrated event, along with the full participation of Taobao Flash Sale [1] Group 1: AI Integration - Tmall will distribute 50 billion yuan in consumer vouchers throughout the "Double 11" period, with some vouchers being allocated by the AI "Smart Benefit Engine" [1] - The trial period data shows that the AI "Smart Benefit Engine" has improved the voucher conversion rate by 15% compared to previous methods, enhancing the precision of consumer subsidies [1] Group 2: Tmall Upgrades - Tmall flagship stores have been upgraded to a 3.0 "smart state," integrating four key areas: inventory, brands, membership, and services [1] - The AI system provides personalized displays and services by real-time sensing of user needs, offering tailored experiences for individual consumers [1] Group 3: Strategic Focus - Tmall's president, Jia Luo, stated that the convergence of AI and major consumer opportunities is a historical moment, leading Tmall to invest heavily in AI to enhance product capabilities [1] - The strategy includes significant investment in algorithms to support core users and assist quality brands in upgrading their offerings [1]