Sou Hu Cai Jing·2025-10-16 09:00Core Viewpoint - The report from China Merchants Securities maintains a "strongly recommended" investment rating for Tencent Holdings (00700.HK), highlighting the company's robust main business and impressive performance in its core gaming segment, along with significant improvements in advertising and other business lines due to AI empowerment [1]. Group 1: Business Performance - Tencent's core gaming business is performing well, contributing positively to overall revenue [1]. - The advertising and other business lines have seen significant efficiency improvements due to AI integration [1]. - The e-commerce ecosystem is gradually improving with the upgrade of WeChat Mini Stores [1]. - The cloud business is expected to gradually scale up, supporting overall growth [1]. Group 2: Financial Metrics - Tencent's market capitalization is HKD 57,393.5 billion, ranking first in the internet media industry [2]. - Key financial metrics include: - Return on Equity (ROE): 20.86%, significantly higher than the industry average of -9.35% [3]. - Revenue: HKD 7,041.65 million, leading the industry average of HKD 187.83 million [3]. - Net Profit Margin: 29.02%, compared to the industry average of -17.09% [3]. - Gross Margin: 56.38%, above the industry average of 43.76% [3]. - Debt Ratio: 40.26%, lower than the industry average of 53.63% [3]. Group 3: Analyst Ratings - As of October 16, 2025, Tencent Holdings has received multiple buy ratings from various investment banks, with a target price averaging HKD 706.99 [1]. - Notable ratings include: - China Merchants Securities: Strongly Recommended [1]. - Guohai Securities: Buy with a target price of HKD 773.00 [1]. - CICC: Outperform with a target price of HKD 700.00 [1].