Zhong Guo Min Hang Wang·2025-10-16 09:05Core Viewpoint - The 138th China Import and Export Fair (Canton Fair) has opened in Guangzhou, with China Southern Airlines (CSA) actively enhancing its capacity and optimizing its route network to facilitate global business travel during the event [1][2]. Group 1: Event Overview - The Canton Fair is recognized as a "barometer" for China's foreign trade, attracting global merchants, with an increasing proportion of exhibitors and buyers from countries along the "Belt and Road" initiative [1]. - CSA has launched new routes to Riyadh, Almaty, Tashkent, and Surabaya, which have seen a significant increase in traffic two weeks prior to the fair, demonstrating the event's strong "magnetic effect" [1]. Group 2: Operational Enhancements - During the Canton Fair, CSA plans to operate over 15,700 flights in and out of Guangzhou, marking a 17% year-on-year increase [2]. - CSA has collaborated with Guangzhou Baiyun International Airport to establish a green security check channel and dedicated check-in counters for the fair, ensuring seamless integration of exhibition services and air travel [2]. Group 3: Logistics and Customer Experience - CSA Logistics is leveraging its air cargo network to support the transportation of exhibition goods and order fulfillment, offering customized services for various product categories [4]. - The airline is enhancing passenger experience by promoting exclusive offers and services for fair attendees in key overseas markets such as Thailand, Japan, and Australia, while also showcasing Chinese cultural elements at the fair [4]. - CSA aims to strengthen connections between "Chinese intelligence manufacturing" and countries involved in the "Belt and Road" initiative, contributing to high-quality development in China's foreign trade [4].