HAIER SMART HOME(SH:600690) Jin Tou Wang·2025-10-16 09:41Core Insights - The 138th China Import and Export Fair (Canton Fair) opened on October 15, serving as a barometer for China's foreign trade and a platform for showcasing corporate strength [1] - Haier's refrigeration products attracted global attention, demonstrating advanced technology and customized solutions for food preservation [1][2] - Haier has maintained its position as the global leader in refrigeration for 14 consecutive years, serving over 1 billion users worldwide, with more than 60% of Chinese households using its products [1] Company Highlights - Haier's refrigeration solutions address common storage issues such as frost and air-drying, enhancing the taste, flavor, and nutrition of food [1] - The company employs an open innovation system to quickly respond to diverse market demands, exemplified by tailored products for specific regions, such as a durian freezing solution in Malaysia and a 150-hour non-thawing freezer in Nigeria [1] Industry Trends - The global refrigeration market is experiencing intensified competition, with simultaneous technological advancements and evolving consumer demands for functionality, energy efficiency, and preservation capabilities [2] - The Canton Fair provides Haier with an opportunity to enhance its global brand influence and accelerate its export strategy, showcasing the innovative capabilities of Chinese enterprises [2]