四店联动开业焕新：迪卡侬加码大湾区，激活运动消费新场景

Core Insights - Decathlon has opened two new stores and upgraded two existing stores in the Greater Bay Area, aiming to leverage the local sports atmosphere and event economy to foster sustainable growth in sports consumption [1][3] - The company expresses strong confidence in the development prospects of the Greater Bay Area market, emphasizing its commitment to injecting vitality into the local sports ecosystem and promoting a healthy lifestyle [1] Industry Overview - The State Council of China has released an opinion aimed at enhancing sports consumption potential, with a target for the sports industry to exceed 7 trillion yuan by 2030 [3] - Guangzhou and Shenzhen have been selected as pilot cities for promoting sports consumption and event economy, with the pilot period spanning from 2025 to 2027 [3] - Guangzhou's sports consumption is projected to exceed 63 billion yuan in 2024, with a per capita consumption of over 3,300 yuan, positioning it among the top cities in the country [3] - Shenzhen is focusing on integrating sports with consumption, creating a "one-hour ice and snow economy circle" to stimulate local consumption, tourism, and community life [3]