2025阅文创作大会举办 阅文CEO侯晓楠:共创中国超级IP的黄金时代
Sou Hu Cai Jing·2025-10-16 10:07

Core Insights - The 2025 Yuewen Creative Conference was held in Wuhan, focusing on the integration of various industries including online literature, film, animation, short dramas, and derivative consumption [1] - Yuewen Group's CEO announced multiple business upgrades, emphasizing the fusion of "IP + AI + consumption" to create a second growth curve for IP value [1] Group 1: Company Developments - Over the past decade, Yuewen has established the world's largest online literature ecosystem with over 10 million works, successfully transitioning over 4,000 pieces from literature to visual formats [3] - The company has recognized four key trends for the future: the importance of good stories in an era of content explosion, the role of originality in the AIGC era, the leverage of IP in the new consumption era, and the global co-creation of Chinese stories [3] Group 2: New Initiatives - Yuewen launched the "Creative Partner Program" to co-create a new ecosystem for short dramas and animations, which includes opening up 100,000 premium IPs and establishing a 100 million yuan special creation fund [3] - The "Global Trendy Toy Co-Creation Plan" was initiated to build a new cultural consumption ecosystem, collaborating with top global artists and providing a comprehensive service system for creative ideas to materialize into trendy products [3]