双平台背书定义行业标杆，盛健羊乳与湖南卫视阐释传播创新逻辑

Core Viewpoint - The collaboration between Shengjian Goat Milk and Hunan TV exemplifies a new era of brand communication, emphasizing that true benchmarks must not only demonstrate strength but also ensure that this strength is visible through precise communication [10] Group 1: Large Screen Endorsement - Hunan TV serves as a powerful platform that provides authoritative endorsement, showcasing the full strength of Shengjian Goat Milk's supply chain through immersive storytelling [3] - The documentary highlights the meticulous management of goats and the automated processes in the "Shengjian·Grass Cube Digital Fresh Grass Factory," enhancing consumer trust in the brand's quality commitment [3][6] - The presentation of the entire production process from pasture to product instills a sense of national trust in the brand [3] Group 2: Small Screen Penetration - Mango TV achieves deep penetration into younger consumer demographics through interactive content that provides a direct understanding of Shengjian Goat Milk's supply chain [6] - The platform's engaging topics, such as "Goat Worker Recruitment," stimulate secondary sharing and enhance brand visibility among younger audiences [6] - The interaction rates of related short videos on Mango TV significantly exceed those of conventional corporate content, indicating successful engagement with the target demographic [6] Group 3: Collaborative Empowerment - The synergy between the two platforms enhances both brand and industry value, addressing consumer trust and value questions regarding product selection [8] - Shengjian Goat Milk has already demonstrated market recognition, leading national sales in organic goat milk powder for two consecutive years [8] - The comprehensive presentation of the brand's supply chain reinforces its image as a "national benchmark," making its industrial strength tangible [8]