Ge Long Hui·2025-10-16 10:28Core Insights - The 2025 Tmall Double 11 sales event will officially start on October 20 at 8 PM, marking the first participation of Taobao Flash Sale in the Double 11 promotion, indicating a new phase of integration between instant retail and e-commerce [1] - Taobao Flash Sale has shown significant growth in various categories, with night snack orders increasing over 200% and supermarket convenience orders growing by 670% on the first day of the event [1][4] - Over 400,000 local service merchants have joined Taobao Flash Sale, making it the largest participation of local businesses in the Double 11 event [1] Group 1 - Taobao Flash Sale is expected to create new growth opportunities for brands, with over 37,000 brands and 400,000 stores already connected to the service [2] - The synergy between Flash Sale and e-commerce is highlighted, as high-frequency takeaway users are likely to engage in additional purchases during the Double 11 event [2] - Flash Sale has contributed to a significant increase in user engagement, with monthly transaction buyers reaching 300 million in August, a 200% increase since April [2] Group 2 - Flash Sale has become a major growth driver for brands, with 77 brands achieving monthly sales exceeding 10 million and 490 brands surpassing 1 million in August [3] - The iPhone 17 series saw rapid sales, with over 4,000 authorized Apple stores participating in the Flash Sale, achieving sales exceeding last year's total within the first minute of pre-sale [3] - Various categories experienced explosive growth on the first day of Double 11, with coffee orders increasing by over 800%, beverages by 270%, baked goods by 250%, and fresh fruits by 220% [4]