海澜之家「山不在高」新品发布 深化全品类发展

Core Insights - HLA (海澜之家) officially launched the "Mountains Are Not High" Spring/Summer 2026 collection, showcasing a shift from a single clothing brand to a comprehensive product strategy [1] - The pre-launch live stream by Chairman Zhou Licheng garnered over 2 million views and peaked at 20,000 concurrent viewers, indicating strong consumer engagement [1] Product Strategy - The launch featured not only the new clothing line but also a full range of products including children's wear, footwear, bags, and accessories, highlighting the brand's expansion into a full-category strategy [1] - The product matrix aims to cover diverse lifestyle scenarios, showcasing the brand's capabilities in supply chain integration, cultural symbol refinement, and consumer market insights [1] Brand Development - The expansion is based on a unified design language and systematic construction of the brand's core, aiming to create a complete product ecosystem suitable for multiple scenarios [1] - This initiative represents a significant upgrade of the brand towards a lifestyle ecosystem, indicating a strategic shift in HLA's market positioning [1]