顾家家居：发布新一代电动沙发 自研功能架构建差异化竞争壁垒

Core Insights - The company has launched three new electric smart sofa products, emphasizing a shift from competition based on channels and scale to a focus on core technology and precise user needs [1][2] - The new products feature "zero gravity, zero wall, and true high legs" functionalities, enhancing sitting and lying comfort to meet upgraded user experience demands [1] - The self-developed K-TRON Space Z function frame is a key innovation in electric sofa technology, reinforcing the company's differentiated competitive edge [1] Financial Performance - In the first half of the year, the company achieved operating revenue of 9.801 billion yuan, a year-on-year increase of 10.02% [1] - The net profit attributable to the parent company was 1.021 billion yuan, reflecting a year-on-year growth of 13.89% [1] - The net cash flow from operating activities reached 1.094 billion yuan, showing a significant year-on-year increase of 71.89% [1] Industry Trends - The company’s approach to driving category value elevation through core technology establishes a differentiated advantage and serves as a model for the transformation of the Chinese home furnishing industry [2] - This shift may lead the industry competition to transition from price-based competition to a focus on user value through technological innovation and ecosystem building [2]