

Core Viewpoint - Douyin and Kuaishou are enhancing their social features to compete with WeChat Moments, indicating a shift from stranger social interactions to familiar social connections in the short video platform space [1][5][12] Group 1: Product Features and Updates - Douyin has introduced several upgrades to its daily features, including a new creation entry and time-limited visibility options, making its product positioning more similar to WeChat Moments [1] - Kuaishou has also reintroduced its "Say" feature, which resembles WeChat's Moments, after a brief hiatus for updates [2] - The new features in Douyin allow users to set display times for their posts, similar to WeChat's three-day visibility option [1] Group 2: Market Dynamics and User Behavior - The social aspect of these platforms is seen as a crucial element for user retention and engagement, as social products serve as a glue in the complex ecosystem of internet businesses [2][3] - There is a growing recognition that the appeal of stranger social interactions is diminishing, prompting platforms to focus on familiar social scenarios [5] - User concerns about privacy and public perception when engaging with content on these platforms may hinder the transition from content consumption to social interaction [7][10] Group 3: Competitive Landscape - WeChat has a significant advantage in the social space due to its established user base and core communication features, which may pose challenges for Douyin and Kuaishou in gaining traction in social functionalities [7][10] - Despite the challenges, Douyin and Kuaishou are unlikely to abandon their exploration of social features, as success in this area could open new growth opportunities [12]