House of Doge, with Merger Partner Brag House Holdings, Inc. (NASDAQ: TBH) Appoints Matt Swann as Chief Digital Officer

Core Insights - House of Doge Inc. has appointed Matt Swann as Chief Digital Officer to lead digital transformation and expansion initiatives following its merger with Brag House Holdings, Inc. [1][3] - The merger aims to transition Dogecoin into an institutional-grade ecosystem that supports payment processing, tokenization, and yield-driven products [3][6] - Swann's extensive experience in fintech, e-commerce, and blockchain innovation positions him to drive the development of digital capabilities and fan ownership models [2][4] Company Overview - House of Doge is the official corporate arm of the Dogecoin Foundation, focused on advancing Dogecoin as a decentralized global currency [6] - The company is committed to building secure and scalable systems for real-world use, integrating Dogecoin into everyday commerce [6] Leadership and Strategy - Matt Swann's leadership will focus on extending Dogecoin's reach across global financial and consumer networks, emphasizing community utility and tokenization [4] - The strategy includes establishing advanced payment infrastructure, enhancing fan engagement, and transforming real-world assets into tradable digital markets [5] Market Positioning - The merger with Brag House is expected to create a next-generation fan economy across entertainment, gaming, and real-world assets, enhancing fan ownership and engagement [4][7] - House of Doge aims to unlock new models for fan ownership and engagement, positioning itself at the intersection of technology and finance [4][5]