以技术创新破困局 顾家家居抢占电动沙发增长新赛道

Core Insights - The company launched three new electric smart sofa models at a flagship product release event, showcasing significant technological advancements that address industry challenges and enhance user comfort [1][2] - The new products feature a self-developed K-TRON Space Z framework, which enables a unique "zero gravity" experience and improved ergonomic support, setting a new standard for electric sofas [1][2] Product Innovations - The new electric sofas achieve a "zero gravity" and "zero wall" experience, providing a floating comfort that meets modern user demands for relaxation [1] - The "cloud comfort sofa" exemplifies the innovative design, focusing on a "floating experience" through optimized body posture and enhanced lumbar support, addressing common issues with traditional sofas [1][2] Technical Breakthroughs - The K-TRON Space Z framework incorporates a "dual sliding groove structure" that balances lightweight design with stability, allowing compatibility with mainstream robotic vacuum cleaners [2] - The "miracle curve" design resolves placement issues associated with high backs and large angles, overcoming traditional electric sofa challenges [2] Strategic Development - The company has systematically built its capabilities through strategic foresight, technical innovation, and organizational restructuring since entering the electric sofa market in 2015 [2][3] - By integrating insights from the automotive industry, the company has achieved significant technological advancements, resulting in differentiated product advantages [2] Organizational Efficiency - The company has restructured its organization to enhance efficiency, allowing product line leaders to directly manage resources, which accelerates the product development cycle [3] - This integrated approach fosters a virtuous cycle of strategic direction, technical support, and organizational execution, promoting product upgrades and industry transformation from scale competition to value competition [3]