电商低价销售，怎么控价？（控价好处）

Core Viewpoint - E-commerce platforms have become a crucial battleground for brand product sales, but some merchants engage in unauthorized low-price sales, disrupting established pricing systems and harming both brands and consumers. It is imperative for brands to effectively control low-price sales in e-commerce [1] Group 1: Multi-Dimensional Price Control Methods - Brands should establish clear pricing control agreements with e-commerce distributors, defining minimum selling prices and promotional price ranges, along with penalties for violations, such as deducting deposits or terminating cooperation [3] - A dynamic monitoring system should be implemented to regularly check product prices on e-commerce platforms, allowing brands to communicate with distributors about any price anomalies and adjust supply prices or promotional support as needed [3] - Brands can utilize e-commerce platform complaint channels to maintain pricing order, submitting evidence of price violations for corrective actions by the platforms [4] Group 2: Benefits of Effective Price Control - Maintaining a stable pricing system enhances brand image and consumer trust, as consumers associate stable prices with quality. Brands that implement strict price control see a 25% higher repurchase rate compared to those that do not [6] - Price control protects distributors' profit margins, fostering a fair competitive environment and encouraging them to invest more in promoting brand products, which stabilizes relationships and expands market coverage [6] - Effective price control safeguards brand profit margins, preventing price wars and ensuring funds are available for research, marketing, and long-term development, thus supporting high-end transformation and enhancing market competitiveness [7]