Core Insights - Super League has announced a strategic partnership with Automatic Worlds to enhance its market positioning and accelerate growth [1][2][3] Group 1: Partnership Details - The partnership involves industry veterans John Rosenberg and Dave Getson, who will collaborate with Super League's executive team to improve market positioning and expand client pipelines [3] - The collaboration aims to amplify Super League's leadership in the gaming sector and drive sustainable profitability by 2026 [3] Group 2: Market Context - Playable media is emerging as a powerful form of digital engagement, outperforming traditional linear ad formats [4] - The partnership is expected to deepen client relationships and capture a larger share of the growing gaming category [4] Group 3: Company Overview - Super League specializes in playable media, providing ads and immersive experiences that engage consumers beyond traditional viewing [5] - The company leverages proprietary technology and a network of creators to help brands connect with gaming audiences [5] Group 4: Automatic Worlds Overview - Automatic Worlds is an advisory and investment firm focused on gaming and interactive entertainment, founded by industry veterans with extensive experience in the sector [6] - The firm aims to strengthen performance and unlock growth opportunities within the global gaming ecosystem [6]
Super League Partners with Video Game Industry Marketing Veterans to Strengthen Operations and Accelerate Path to Profitability