Amazon launches pay-per-visit virtual healthcare service for kids

Core Insights - Amazon One Medical is launching a pay-per-visit virtual healthcare service for children aged 2 to 11, with message-based visits starting at $29 and video visits at $49 [1][2] - The service does not require insurance or a One Medical membership and addresses various health issues, including skin-related conditions and medication renewals [2][3] - This initiative is part of Amazon's broader strategy to expand its healthcare offerings, following previous acquisitions and services in the sector [7] Service Details - The new virtual healthcare service is designed to provide convenient access for parents with urgent health concerns, complementing traditional pediatric care [3] - The service covers treatments for conditions such as pink eye, lice, eczema, and renewals for EpiPen and asthma medications [2][3] Competitive Landscape - The launch of this service comes as traditional retail health services from competitors like Walgreens, CVS, and Walmart are being scaled back [3] - Amazon has also introduced prescription vending machines at One Medical clinics, which could disrupt existing brick-and-mortar pharmacy businesses [4]