外卖大战真实数据公布：行业75%新增订单客单价不足15元

Core Insights - The eighth Restaurant Industry Conference revealed that 70% of new food delivery orders this year come from the low-price segment of under 15 yuan [1] - Following the food delivery competition in May, nearly half of the new orders generated through subsidies were for beverages, leading to a surge in sales for many tea and coffee shops [1] - The average transaction value in the restaurant industry has approached levels seen in 2015, with a significant decline in customer spending observed since April [1] Industry Trends - The initial surge in consumer spending at the beginning of the year provided a temporary boost, but aggressive price competition has hindered any recovery in pricing [1] - Despite expectations of increased demand and potential price hikes during the peak season in July and August, the average transaction value remained at a low point [1] - Businesses are compelled to maintain order volumes through low pricing strategies, reflecting ongoing challenges in the market [1]