28万买的车3个月贬值！上百车主称遭“背刺”，深蓝汽车被指“变相降价”

Core Viewpoint - Deep Blue Automotive is facing a trust crisis among its car owners due to the perceived "disguised price reduction" following the launch of the new Deep Blue S09 model, which offers enhanced features while maintaining the same official price as the previous model [1][10]. Group 1: Consumer Concerns - Multiple first batch owners of the Deep Blue S09 have expressed dissatisfaction, claiming that the introduction of a new model with improved specifications just three months after their purchase undermines the value of their existing vehicles [2][3]. - Owners like Zhang Hao have highlighted that the new model has a nearly 43% increase in range and improved charging capabilities, leading to concerns about the depreciation of the older model [2][3]. - The sales personnel acknowledged that the older model has depreciated in value due to the new model's enhancements, despite the official price remaining unchanged [5][10]. Group 2: Legal and Ethical Implications - Industry experts suggest that the launch of the upgraded model may violate the spirit of the price protection agreement, potentially infringing on consumer rights and fair trading principles [2][11]. - Legal experts have indicated that maintaining the same price while introducing significant upgrades could be seen as misleading, which may lead to legal repercussions for Deep Blue Automotive [10][11]. - The price protection agreement, which is intended to promote sales, also imposes greater responsibilities on the company to ensure transparency and fairness in its pricing strategies [16][17]. Group 3: Industry Context - Deep Blue Automotive's price protection policy is among the longest in the industry, with a one-year duration, aimed at building consumer confidence and a transparent pricing system [13][16]. - Other automotive brands have also implemented similar price protection policies, indicating a trend in the industry towards consumer-friendly pricing strategies [13]. - Experts recommend that automotive companies clarify the scope of their price protection agreements and establish a balance between product upgrades and consumer rights to avoid trust issues [16][17].