Core Insights - The official opening of Beijing Xinjiahui Shopping Center marks the exit of Aeon Mall from the commercial scene in Fengtai after ten years of operation [1] - The shopping center aims to position itself as a "family gathering place," focusing on parent-child and family consumption to invigorate the regional commercial landscape [1][10] Project Development - The renovation of Xinjiahui Shopping Center is accelerating, with the completion of lighting projects and the introduction of new brands, achieving a brand signing rate of over 95% [4] - Facilities are being upgraded to cater to both young and elderly customers, including the installation of age-friendly restrooms and nursing rooms [4] - The project is located in Fengtai Technology Park, which has a population of approximately 340,000 within a 3-kilometer radius, with nearly 70% being core consumers [4] Market Positioning - The shopping center's strategy includes enhancing service quality and optimizing consumer experience, aiming to become a recognizable commercial landmark in the region [10] - The center will focus on introducing first stores, concept stores, and experiential stores, particularly in dining categories [4][10] Industry Trends - The shift in consumer behavior is moving from mere shopping to shared experiences, emphasizing emotional connections and family interactions [11] - The commercial space is evolving towards multi-functional lifestyle experiences, where shopping centers serve as venues for relaxation, social activities, and cultural engagement [5][11] Future Outlook - The shopping center's operational strategy will prioritize long-term engagement and continuous innovation to attract families, ensuring a dynamic and appealing environment [12] - The focus will be on creating emotional value through space design, brand mix, and service logic, rather than just traffic or sales metrics [11][12]
永旺时代谢幕 鑫嘉汇购物中心如何打好“家庭牌”