Yum!(US:YUM) Zhong Guo Min Hang Wang·2025-10-16 14:06Core Insights - The seventh China Tianjin International Helicopter Expo opened on October 16, featuring a low-altitude economy pavilion focusing on drone and aircraft innovation, with KFC playing a significant role in providing catering services and showcasing drone delivery concepts [1][3] Group 1: KFC's Participation and Innovations - KFC's theme at the expo was "Soaring High with KFC, Sharing a New Chapter of Taste," where it collaborated with YunChuang Technology and Kran Eagle to demonstrate a drone delivery simulation, showcasing a drone delivering KFC meals efficiently over an 8-minute flight [3] - KFC set up an XR experience area at the expo, allowing attendees to immerse themselves in the entire "air delivery" process, enhancing the interactive and technological aspects of the catering service [5] - A six-meter-long KFC mobile food truck became a popular attraction, allowing visitors to enjoy fresh meals while watching helicopter performances, creating a unique "delicious ascent" experience that strengthened emotional connections with the brand [5] Group 2: Future of Drone Delivery - KFC has established a deep partnership with Meituan Drone to officially launch drone delivery services in February 2024, with notable public interest generated by influencer IShowSpeed's experience of receiving KFC via drone in Shenzhen [7] - Industry analysis suggests that drone delivery can significantly reduce delivery times to a few minutes, meeting consumer demands for immediacy and expanding service reach, with future trials planned in various standardized or high-demand scenarios [9] - Economic observers note that the deep integration of leading restaurant brands with exhibition IPs not only expands consumption scenarios but also lays the groundwork for business upgrades through cross-industry technology demonstrations [10]