多地整治新房偷面积

Core Viewpoint - The article discusses the issue of "stealing area" in the real estate sector, where developers illegally increase usable space by enclosing balconies and other areas, leading to safety concerns and regulatory scrutiny [1][11]. Group 1: Complaints and Issues - A complaint was received regarding a real estate project in Beijing, where the developer allegedly converted balconies into bedrooms, exceeding the allowable area and compromising safety [1]. - The practice of enclosing balconies to increase usable space is common, but it violates regulations that require compliance with safety and structural standards [1][11]. Group 2: Regulatory Response - Major cities like Guangzhou, Beijing, Shanghai, and Chengdu have begun to strengthen regulations on construction practices to curb "stealing area" [2][18]. - New regulations in Chengdu limit the increase in area to a maximum of 1.5% and set strict guidelines for balcony and window designs [15][18]. Group 3: Market Trends - The trend of high usable area rates has been rising, with some projects advertising rates exceeding 120%, which is considered "super high" [7][10]. - The competitive advantage of high usable area projects is evident, as they are perceived to offer better value, leading to increased sales despite potential safety risks [10][13]. Group 4: Industry Implications - The focus on high usable area has led to a competitive environment where traditional pricing strategies are no longer sufficient [10][13]. - The push for "good housing" emphasizes quality over mere area metrics, indicating a shift in industry standards towards sustainable and quality living spaces [19].