营销一把手履新，百事饮料业务迎变

Core Insights - The appointment of Jiang Haiying as the Chief Marketing Officer for Pepsi's Greater China beverage division is a significant leadership change that may impact the company's marketing strategies and operations in the region [1][3][6] Group 1: Leadership Change - Jiang Haiying, previously leading Nestlé's coffee business in China, is set to join PepsiCo, marking a strategic shift in the company's management [1][3] - Jiang has a strong track record in the fast-moving consumer goods (FMCG) sector, having successfully driven growth in Nestlé's candy, ice cream, and coffee segments [3][4] - Her experience in brand repositioning and market expansion is expected to bring valuable insights to Pepsi's operations in China [4][6] Group 2: Financial Performance - PepsiCo's international beverage business reported a net revenue of $1.291 billion and an operating profit of $436 million in the third quarter [5] - The Asia-Pacific region, including China, contributed significantly to PepsiCo's overall growth, with a 6% year-over-year organic revenue increase [5][6] - Despite strong performance in certain areas, PepsiCo faces challenges, including a 1% decline in global food and beverage volumes when excluding pricing and foreign exchange fluctuations [6] Group 3: Market Strategy - PepsiCo has implemented a new operational model that consolidates its international beverage operations, including the Chinese market, into a single management structure [5][6] - The company aims to leverage Jiang's expertise to enhance its competitive edge in the Chinese beverage market, which is increasingly competitive with the presence of local brands [6] - Analysts suggest that while Jiang's appointment may introduce fresh management perspectives, PepsiCo's performance may still be under pressure in the short term due to market dynamics [6]