Core Insights - The Beijing Xinjiahui Shopping Center officially opened on October 16, marking the exit of Aeon Mall after ten years in Fengtai [1] - The center aims to position itself as a "family gathering place," focusing on parent-child and family consumption to invigorate regional commerce [1][3] - The project has undergone significant renovations, including lighting upgrades and the introduction of new brands, with a brand renewal rate exceeding 95% [1][2] Company Overview - The Xinjiahui Shopping Center is located in the Fengtai Technology Park, a key urban industrial area in Beijing, with a potential customer base of approximately 340,000 people within a 3-kilometer radius [2] - The center's management is under Beijing Xinjiahui Commercial Management Co., a wholly-owned subsidiary of Beijing Nanji Star Investment Management Co., which marks its first large-scale commercial project [2] Market Positioning - The shopping center's strategy includes enhancing service quality and optimizing consumer experiences to become a recognizable commercial landmark in the region [3] - The project will focus on introducing first stores, concept stores, and experiential stores, particularly in the dining sector, to cater to family and business needs [1][2]
永旺时代谢幕 鑫嘉汇购物中心转打“家庭牌”