剑指“幽灵外卖” 无堂食商家拟被标记

Core Viewpoint - The new regulations aim to address food safety issues in the online food delivery sector, particularly targeting the "ghost kitchen" phenomenon, by clarifying responsibilities and enhancing regulatory measures [1][6][7]. Summary by Sections Regulatory Framework - The draft regulation, titled "Regulations on the Supervision and Management of Food Safety Responsibilities of Third-Party Platforms and Online Food Service Providers," is open for public feedback until November 16 [3]. - It emphasizes the need for clear delineation of responsibilities among platforms, third-party agencies, and food service providers to prevent "ghost kitchens" [3][4]. Food Safety Measures - The regulation mandates that platforms must verify the "Internet + Bright Kitchen" compliance of food service providers, prohibiting those who do not comply from operating on the platform [3][4]. - Platforms are required to provide technical support for the "Internet + Bright Kitchen" video uploads and ensure that these videos are retained for at least 14 days [3]. Business Operations - The regulation prohibits food service providers from operating multiple online stores under the same business license on the same platform, ensuring that each provider has a physical store and operates within the scope of their license [4]. - It also requires that the names of online stores match their physical store names and that the pickup addresses correspond to the licensed locations [4]. Industry Impact - The new regulations are seen as a significant step towards enhancing food safety and transparency in the food delivery industry, with experts noting that they will help build consumer trust [7][8]. - The implementation of these regulations may increase operational costs for platforms and businesses in the short term, but is expected to foster a fair competitive environment and promote sustainable growth in the long run [8][9]. Technological Integration - Platforms are encouraged to leverage technologies such as big data and AI for efficient monitoring and verification processes, including automatic license verification and real-time monitoring of kitchen practices [8][9]. - The integration of "Bright Kitchen" live streaming in food service operations is becoming a standard, with significant adoption already noted in platforms like Meituan [6].