“海归+非遗”，匠心守艺换新颜

Core Insights - The article highlights the innovative efforts of traditional artisans in China, particularly in the fields of Suzhou embroidery and grass weaving, to blend ancient craftsmanship with modern design and marketing strategies, thereby expanding their cultural reach and commercial viability [3][4][8]. Group 1: Suzhou Embroidery - Fu Hanlu, a fourth-generation inheritor of Suzhou embroidery, combines traditional techniques with modern aesthetics, creating wearable art pieces that appeal to contemporary consumers [4][6]. - Fu established a bilingual cultural education center to promote Suzhou embroidery among international students, enhancing cultural exchange and awareness [5][6]. - The brand "Xianghong Xiufu" founded by Fu has showcased its works at international fashion events, including Paris Fashion Week, thereby elevating the profile of Suzhou embroidery on a global stage [6][7]. Group 2: Grass Weaving - Chen Zhen, a representative inheritor of grass weaving, recognized the commercial potential of traditional crafts during his studies abroad, leading him to innovate in the field [8][9]. - He established a research center for grass weaving techniques, reviving historical methods and integrating them into modern educational programs, which have reached 45,000 students across seven countries [10][11]. - Chen's initiatives have fostered local economic development by creating workshops that provide flexible income opportunities for villagers, with annual procurement of raw materials exceeding 100 million yuan [11][12].