1423.81万人次参与，营收11.52亿元！这波是啥吸引了他们……

Core Insights - The 2025 Minhang Tourism Festival successfully concluded after 28 days, featuring 42 festive activities across five categories, attracting 14.24 million participants and generating a revenue of 1.15 billion yuan, a year-on-year increase of 80% [2] Group 1: Event Highlights - The festival included diverse activities such as urban roaming, shopping, cultural exploration, rural fun, and national style tourism, showcasing a blend of cultural and commercial elements [2] - The Jiangnan Foodie Festival adopted a multi-venue approach, introducing four major venues to create differentiated consumption experiences, resulting in a 150% increase in foot traffic at the main venue and sales reaching 3.22 million yuan, a record high for the business district [2] Group 2: Local Initiatives - Various local districts launched "tourism+" products, such as the "Jazz Magic City" beer festival, which generated nearly 10 million yuan in revenue through exclusive coupons and a combined experience of hotels, food, and sports [4] - The Huacao "Good Go" season automotive consumption festival effectively integrated car exhibitions with local business districts, leading to a total transaction amount of nearly 6 million yuan from local 4S stores [5] Group 3: Innovative Experiences - The Pujiang Country Park International Art Flower Exhibition featured a unique theme, combining immersive IP exhibitions, floral landscapes, and cross-disciplinary art, attracting 130,000 visitors [7] - The 8th Qibao Ancient Town Cultural Festival transformed the town into an immersive theater, utilizing 3D light and shadow art shows to draw over 500,000 visitors [8] Group 4: Cultural Integration - The festival utilized advanced technology and diverse artistic forms to redefine traditional activities, such as the "Chu Wind Fierce" exhibition at the Minhang Museum, which attracted over 50,000 visitors through immersive displays [13] - The "Art To Gather" event at Hongqiao New World showcased over 30 performances, breaking traditional stage boundaries and enhancing visitor engagement [13] Group 5: Future Vision - The festival aimed to create memorable and shareable immersive experiences, responding to public demand for new scenes, consumption, and experiences, promoting a lifestyle where "all areas can be toured, and all seasons are exciting" [14]