Core Insights - The article highlights the significant growth and mainstream acceptance of micro-dramas in China, transitioning from "marginal content" to a popular entertainment format, with a market size surpassing 50 billion yuan [1][2]. Group 1: Market Growth and User Engagement - Micro-dramas have achieved a market scale exceeding 50 billion yuan, surpassing the box office of films, with projections to exceed 60 billion yuan by 2025 [2]. - As of June 2025, the user base for micro-dramas reached 696 million, accounting for nearly 70% of internet users in China [2]. - The number of micro-dramas released last year exceeded 30,000, covering various genres and breaking the stereotype of being youth-centric [2]. Group 2: Television Integration and Audience Reach - In the first three quarters of this year, 31 channels aired 94 micro-dramas, with a total viewership exceeding 2.16 billion, marking a threefold increase in both broadcast quantity and audience size compared to the previous year [3]. - Micro-dramas on television have a view duration that exceeds broadcast time by 10.7%, indicating a strong demand and growth potential [3]. - High-quality production standards and a focus on realistic themes have contributed to the success of micro-dramas on television, with 70% of popular works being reality-based [3]. Group 3: Industry Dynamics and Future Trends - The rise of micro-dramas on television is attributed to policy guidance, market demand, and industry upgrades, marking a clear path towards mainstream acceptance [4][5]. - The integration of micro-dramas into television reflects a positive industry trend, providing broader exposure and opportunities for creators [4]. - Future developments are expected to focus on higher quality content and diversification of genres, with emerging sub-genres like animated short dramas gaining popularity [5]. Group 4: Structural Changes and Cultural Impact - The transition to television is reshaping the micro-drama industry from mere products to high-quality works, enhancing production costs, copyright values, and advertising potential [6]. - The audience demographic is evolving, with a significant portion of viewers over 50 years old, promoting intergenerational cultural exchange [6]. - The future of the industry is anticipated to involve deeper integration and systematic collaboration, with tailored content for different platforms and a sustainable business model encompassing multiple revenue streams [6].
从“边缘”到“主流”：微短剧登陆电视大屏 开启精品化新征程
Zhong Guo Jing Ying Bao·2025-10-16 17:10