Visa Agentic Commerce Solution to Enable Secure Communication between AI Agents and Merchants

Core Insights - Visa Inc. has launched the Trusted Agent Protocol to enhance secure communication between AI agents and merchants, facilitating agent-driven commerce [1][2] - The protocol aims to improve frictionless interactions in intelligent payments, with significant growth in AI-powered retail traffic [2] - Trusted Agent Protocol allows approved agents to securely transmit critical information to merchants, distinguishing them from malicious entities [3] Group 1: Protocol Features - The protocol enables merchants to recognize trusted agents and verify their credentials without overhauling existing systems [4] - It incorporates agent-specific cryptographic signatures to ensure secure transactions [4] - Key components include agent intent, consumer recognition, and payment information to streamline the purchasing process [5] Group 2: Industry Impact - AI-driven traffic to retail websites in the U.S. increased by over 4,700% in the past year, indicating a significant shift towards AI in commerce [2] - 85% of consumers using AI for shopping reported an enhanced experience, showcasing the growing acceptance of AI in retail [2] - Visa collaborated with various partners, including major payment and technology companies, to develop the protocol [3]