KPMG Integrates Salesforce's Agentforce into its Daily Go-to-Market Operations to Enhance Experiences

Core Insights - KPMG is enhancing its operations by integrating Salesforce's Agentforce, aiming to improve efficiency and client experiences through AI technology [1][2][4] Group 1: Implementation of Agentforce - KPMG is deploying Agentforce globally to automate research, streamline meeting preparation, and summarize insights, allowing professionals to focus on client interactions [2][4] - The firm has vetted Agentforce against its Trusted AI Framework, ensuring confidence in the technology's adoption [3] Group 2: Strategic Focus and Industry Applications - KPMG is leveraging its internal deployment of Agentforce to create accelerators across various industries, including healthcare and financial services, to expedite client deployment of AI agents [4] - The AI agents are designed to maximize value by prioritizing regulations and providing scalable roadmaps tailored to specific industries [4] Group 3: Community Engagement and AI Impact - KPMG is collaborating with Braven to develop an AI agent for volunteer matching, as part of its AI Impact Initiative aimed at benefiting nonprofit organizations [5] - This initiative combines skills-based volunteering and philanthropy to enhance the impact of AI in community services [5] Group 4: Broader AI Strategy - The deployment of Agentforce follows KPMG's launch of Workbench, a global AI platform for agent communication, enhancing agent orchestration and connectivity [6] - This strategic move is expected to drive measurable business impact by allowing employees to focus on strategic tasks rather than repetitive ones [6]