Workflow
造年轻人的第一台车,而不是最后一台车

Core Viewpoint - The article discusses the challenges and criticisms faced by Xiaomi in the electric vehicle market, particularly following recent accidents involving its SU7 model, highlighting the importance of safety over marketing and aesthetics in the automotive industry [2][3][4]. Group 1: Company Performance and Reputation - Xiaomi's founder Lei Jun's previous statements about the company's car design and marketing strategies are being scrutinized after the "10·13 Xiaomi SU7 Chengdu explosion incident" [2]. - The public's patience with Xiaomi's marketing tactics is waning, leading to a trust crisis for the company in the automotive sector [2][3]. - The perception of Xiaomi's vehicles as "the first car for young people" is being questioned in light of safety concerns following tragic accidents [2]. Group 2: Safety Concerns - The article emphasizes that safety should be the primary focus in automotive design, contrasting it with the consumer electronics approach where user experience is paramount [3]. - Xiaomi's marketing has focused heavily on aesthetics and user experience, neglecting critical safety features, which has raised alarms among consumers [3][4]. - Following the "3·29 Copper陵 Xiaomi SU7 explosion incident," Lei Jun acknowledged the heightened expectations and responsibilities that come with being a major player in the automotive industry [4]. Group 3: Regulatory Actions - On September 19, Xiaomi announced a recall of 116,887 units of the SU7 due to safety concerns related to the L2 highway navigation assistance feature, which may not adequately respond to extreme scenarios [5]. - The recall highlights the potential risks associated with treating the market as a testing ground for new technologies, a practice criticized by industry leaders [5].