Apple CEO Tim Cook pledges increased investment in China in meeting with MIIT

Core Viewpoint - Apple CEO Tim Cook has committed to increasing investment in China despite ongoing trade tensions between the US and China, highlighting the importance of the Chinese market for Apple's business growth [1][3]. Group 1: Investment and Cooperation - Tim Cook met with Li Lecheng, head of the Ministry of Industry and Information Technology (MIIT), to discuss Apple's business development in China and to strengthen cooperation in the electronic information sector [2][3]. - Cook acknowledged the MIIT's support for Apple's domestic business and promised to enhance the level and quality of cooperation with Chinese partners [3]. Group 2: Regulatory Developments - The MIIT recently approved commercial trials of the eSIM function for smartphones by major telecommunications operators in China, which is a significant regulatory milestone for Apple [4][5]. - This approval allows Apple to launch the ultra-thin iPhone Air, which supports eSIM technology, in China about a month later than its global release [4]. Group 3: Market Context - Li Lecheng emphasized China's "super-large market" and "complete industrial system," assuring a favorable business environment for foreign companies, including Apple [3]. - Despite the potential of eSIM technology, mobile eSIM services in China are still in the early stages, with limitations on service provision affecting convenience [6].