SIRIO(SZ:300791) Xin Lang Cai Jing·2025-10-16 18:21Core Viewpoint - The article highlights the controversy surrounding the popular live-streaming host "Dr. Feng from Tsinghua" and a product called "Yangnengjian School-age DHA Algal Oil Lutein Ester Gel Candy," which claims to enhance children's cognitive abilities and protect their eyes from blue light. The product has faced scrutiny for potential false advertising and regulatory violations [1][3][4]. Group 1: Product and Sales Performance - The product "Yangnengjian School-age DHA Algal Oil Lutein Ester Gel Candy" achieved remarkable sales, ranking first on the Douyin platform's best-selling list within a short period [1][3]. - The product is marketed as a dietary supplement rather than a health food or special medical food, which raises questions about its claims and marketing practices [4][6]. Group 2: Regulatory Investigation - The market supervision authority in Jimei District, Xiamen, has initiated an investigation into the product and its marketing practices, citing potential false advertising [4][10]. - The investigation revealed that the live-streaming channel associated with "Dr. Feng" is suspected of engaging in illegal promotional activities, leading to a halt in broadcasts and a requirement for corrective actions [4][10]. Group 3: Legal and Ethical Concerns - Legal experts suggest that the promotional language used by the host may exceed the permissible claims for ordinary food products, potentially misleading consumers about the product's health benefits [7][10]. - The article discusses the broader issue of misleading advertising in live-streaming sales, particularly concerning health-related products, and emphasizes the need for stricter regulations and qualifications for hosts selling such items [9][13].