绝味食品：一根鸭脖，“链”动万家灯火

Core Insights - The article highlights the growth and strategic transformation of Juewei Foods, a leading player in China's marinated food industry, emphasizing its extensive network of stores and efficient supply chain management [2][3][5]. Group 1: Business Model and Operations - Juewei Foods has established a nationwide network of over ten thousand stores, enabling fresh food delivery directly to consumers, which is a core competency that has contributed to its growth as a "marinated food giant" [2]. - The company operates a modern supply chain that connects franchisees with standardized operations and brand support, creating a stable chain from centralized production to local sales [3]. - As of mid-2025, Juewei's franchise committee system has linked over 3,000 franchisees, providing a community-based economic model that attracts many small investors and entrepreneurs [4]. Group 2: Strategic Focus and Market Trends - Juewei Foods is shifting its strategy from "broad expansion" to "deep exploration" of the marinated food sector, focusing on understanding consumer needs and preferences in a competitive market [5]. - The company has invested 24.7 million yuan in R&D during the reporting period, a 9.44% increase year-on-year, to enhance its product offerings and improve customer engagement [6]. Group 3: Social Responsibility and Investor Relations - Juewei Foods emphasizes social responsibility by establishing long-term partnerships with suppliers, stabilizing raw material prices, and contributing to rural revitalization efforts [7]. - Since its listing, the company has distributed a total of 2.364 billion yuan in cash dividends to investors, demonstrating its commitment to sharing growth benefits [7]. Group 4: Consumer Experience and Innovation - The company aims to provide consumers with a seamless shopping experience through a membership-centric model that integrates online and offline channels [8]. - Juewei Foods is committed to exploring new consumption trends and enhancing its service model to resonate with regional economic development [8].