What Amazon's Chart Says a Week Before Earnings

Core Viewpoint - Amazon.com Inc. is approaching a critical earnings report, with its stock price hovering just below the $240 resistance level, indicating a potential bullish breakout if earnings exceed expectations [1][10]. Price Action and Technical Analysis - The stock has shown a consolidation pattern, maintaining higher lows and a lack of significant pullbacks, which is considered a bullish signal [2][4]. - The Relative Strength Index (RSI) is in the low-40s, suggesting a neutral setup with room for upward movement [3]. - Amazon remains in a broader uptrend that began in December 2022, with the bulls in control as long as the stock stays above $210 [4]. Fundamental Analysis - Amazon's cloud unit, AWS, is experiencing robust demand, particularly in enterprise AI, which could lead to positive surprises in upcoming earnings [5]. - The retail and advertising divisions have shown solid growth, and the recent Prime Days event is expected to contribute positively to year-end results [6]. - Favorable macro conditions, including declining interest rates and strong consumer demand, further support a bullish outlook for Amazon [6]. Stock Forecast and Trading Strategies - Analysts have set a 12-month price forecast for Amazon at $266.26, indicating a potential upside of 22.28% from the current price of $217.75 [7]. - Two trading strategies are suggested: building a position now in anticipation of a strong earnings report or waiting for confirmation of a breakout above $240 [8][10]. - Price targets from major firms like Goldman Sachs, Wells Fargo, and Mizuho suggest potential upside ranging from $275 to $300, indicating significant growth potential for the stock [9].